Beyond Beeple’s $69M NFT: How creators can (and will) thrive in the crypto economy

On March 11, 2021, an NFT ( non-fungible token ) created by the digital artist Beeple sold at Christie’s for $69 million dollars. Overnight, NFTs became the No. 1 topic within the creator economy. After a wave of eye-popping sales to crypto-rich investors, the hype exposed the world to the opportunities that crypto offers artists. A new creator crypto economy has emerged. During my time at Patreon, I saw the potential of a direct-to-fan monetization model. By empowering creators to earn a steady, sustainable revenue stream through direct engagement with their communities, the system—which puts control and ownership into the hands of creators—will build a more beautiful and rewarding creator economy. For artists to maximize the benefits of crypto, they will need to think beyond NFTs and begin building a more cohesive and inclusive system where all fans (including the crypto whales) can participate. Artists can focus on what they love: releasing art and bringing value to their communities. NFTs are just one part of a larger crypto revolution While the NFT craze seemingly exploded out of nowhere, another blockchain development has been simmering in the background: the concept of social tokens. Social tokens are custom cryptocurrencies made by creators—artists, musicians, celebrities, and others—to foster deeper connections with their communities and to power financial transactions within their fan ecosystems. Read More …

This spiritual successor to StumbleUpon makes the internet fun again

Back before Twitter consumed the bulk of my spare internet time, I used to love discovering websites on StumbleUpon. The web 2.0-era site presented you with a little orange Stumble button. Pressing it would sweep you away to a seemingly random spot on the internet, with a persistent StumbledUpon menu so you could keep stumbling to more sites after that. Surfing the web through StumbleUpon always led to some strange and interesting places, and it felt joyful in a way that social media and search engines seldom do Read More …

The blockbuster global success of ‘F9’ exposes the myth of streaming’s inevitability

As COVID-19 has turned Hollywood upside down, leading to new levels of disruption-seeking, what constitutes “radical” thinking seems to have no ceiling. Most notably, WarnerMedia decided to throw its entire 2021 slate onto HBO Max (alongside their theatrical release), a move that precipitated the $43 billion spin-off of WarnerMedia with Discovery last week. Other studios may be less audacious, but every studio in town is treating movie releases like advanced calculus, hauling in the analysts and Harvard MBAs to try to divine the best strategy to launch their precious, $200 million pieces of intellectual property out into the COVID-tattered world. Generally, the answer lies in a tepid solution—a hybrid of streaming and theatrical—that attempts to cut losses but, at least this far along in the pandemic, tends to give some kind of a boost to new streaming services.   Given this environment, Universal’s decision to release F9 in theaters only last weekend—with no streaming option—is perhaps the most radical move of all. Yes, that’s right: putting a movie in a theater where people can sit in a socially distanced way to eat their popcorn and enjoy the show is suddenly the new vanguard. [Photo: Universal Pictures] Even bolder: The “wild” experiment worked. Last weekend, the latest in the Vin Diesel-fueled action franchise racked up $162 million in foreign markets including China, Korea, and Hong Kong, a number that is not that far off from “normal” box-office figures in those areas for a Fast and Furious film. This makes it not only a COVID-19 anomaly, but the first and biggest sign yet that studios can start nudging the MBAs toward the door and start to re-embrace the good ol’ fashioned but still proven box-office model. Read More …

4 wild concepts show what a futuristic, Ikea-designed smart home might look like

Although Ikea is only starting to dabble in smart home tech with light bulbs , speakers , and blinds , the Swedish furniture giant is showing off a vision that’s much more ambitious. Someday, for instance, you might use augmented reality to visualize how your computer and TV share data with one another, or to look up the environmental impact of all of your gadgets. You might even use spatial audio to designate parts of your home as “silent zones,” or enlist a digital avatar to warn you of potential privacy threats. To be clear, Ikea isn’t turning any of these ideas into products anytime soon, but it enlisted its innovation research and design lab, Space10 , and a group of external designers to come up with them as a way to reflect on what the future holds for smart homes. The first of these “ Everyday Experiments ” concepts launched last year, and the latest batch focuses on privacy and trust in an effort to explore what a respectfully designed, noninvasive smart home might look like. “We wanted to go about it where privacy is not a dystopia, and we’re not working at it from a dystopic point of view,” says Tony Gjerlufsen, Space10’s head of technology. “Privacy shouldn’t be a chore either.” [Image: Nicole He and Eran Hilleli/Ikea] The augmented home The clearest example is “Invisible Roommates” by designers Nicole He and Eran Hilleli. Using augmented reality, it envisions smart home devices as cute characters that sit next to their real-world counterparts. When those devices communicate with one another, the AR versions represent the flow of data as a trail of paper planes. [Animation: Nicole He and Eran Hilleli/Ikea] Another experiment by the London-based design studio Field, called “Digital Buddy,” touches on a similar idea. It envisions users talking to a small, blob-like avatar to ask about the privacy policies of other products and services. The AI would then scan through those companies’ terms of service and read out relevant information, such as whether a service can read the content of your private messages. A second concept by Field, called “Chain of Traceability,” imagines that household objects would be registered on a blockchain, which would store information about materials, carbon footprint, and production process. The idea would be for users to scan those products with an AI application so they could make more informed purchasing decisions. [Photo: Field/Ikea] Perhaps the wildest idea of all, though, is Yuri Suzuki’s “Sound Bubbles,” which imagines using an AI app to cordon off silent parts of the home. Users could then steer sound away from those quiet spaces using 3D spatial audio. From concept to reality Since these are design concepts rather than working prototypes, there’s no guarantee that Ikea will realize any of them. Still, some of Space10’s ideas do have roots in existing technology. [Animation: Yuri Suzuki/Ikea] Augmented reality applications, for instance, are widely available today on iOS and Android devices, and Ikea itself has an app that helps people visualize furniture in their homes. AI assistants like Apple’s Siri, Amazon’s Alexa, and Google Assistant are now ubiquitous, as are resources like TOSDR for making terms of service agreements more digestible Read More …

This virtual team-building guide is the cure for Zoom happy hours

As many companies have seen employees working from home for more than a year thanks to the coronavirus pandemic, they’ve been searching for ways beyond conference calls and purely work-focused Zoom meetings for workers to connect online. Naturally, that’s led to an influx of online team-building activities , often replicating the types of activities companies would once engage in for in-person bonding, from wine tastings to virtual escape rooms. But while there’s no shortage of potential Zoom-based social activities for companies to book to entertain employees or clients, it can still be a lot of work for managers to find activities that are right for a particular audience. That was the experience of Healey Cypher, chief operating officer at the venture studio Atomic , who said he found himself spending substantial amounts of time looking for better alternatives to the oft-dreaded Zoom happy hour . The experience led Cypher and his team to experiment with reaching out to vendors offering online experiences and to companies that might be in need of quality group entertainment in order to help pair them together Read More …