‘This is bigger than just Timnit’: How Google tried to silence a critic and ignited a movement

Timnit Gebru—a giant in the world of AI and then co-lead of Google’s AI ethics team—was pushed out of her job in December. Gebru had been fighting with the company over a research paper that she’d coauthored, which explored the risks of the AI models that the search giant uses to power its core products—the models are involved in almost every English query on Google , for instance. The paper called out the potential biases (racial, gender, Western, and more) of these language models, as well as the outsize carbon emissions required to compute them. Google wanted the paper retracted, or any Google-affiliated authors’ names taken off; Gebru said she would do so if Google would engage in a conversation about the decision. Instead, her team was told that she had resigned. After the company abruptly announced Gebru’s departure, Google AI chief Jeff Dean insinuated that her work was not up to snuff—despite Gebru’s credentials and history of groundbreaking research . The backlash was immediate. Thousands of Googlers and outside researchers leaped to her defense and charged Google with attempting to marginalize its critics , particularly those from underrepresented backgrounds. A champion of diversity and equity in the AI field, Gebru is a Black woman and was one of the few in Google’s research organization. “It wasn’t enough that they created a hostile work environment for people like me [and are building] products that are explicitly harmful to people in our community. It’s not enough that they don’t listen when you say something,” Gebru says. “Then they try to silence your scientific voice.” In the aftermath, Alphabet CEO Sundar Pichai pledged an investigation; the results were not publicly released, but a leaked email recently revealed that the company plans to change its research publishing process, tie executive compensation to diversity numbers, and institute a more stringent process for “sensitive employee exits.” In addition, the company appointed engineering VP Marian Croak to oversee the AI ethics team and report to Dean Read More …

If DoorDash wins, what do we lose?

In the first-ever season of Sesame Street , in 1970, cast member Bob McGrath appeared in a memorable sketch where he receives a delivery from his local grocer, a grumpy blue muppet. “Did you get everything I ordered?” McGrath asks. “No,” comes the reply, but he’s helpfully supplemented the delivery with other fresh veggies. McGrath breaks into song, a version of the now iconic “People in Your Neighborhood,” to explain to kids the role a grocer plays in the community. The grocer is the bearer of sustenance. A few weeks ago, during Super Bowl LV, “People in Your Neighborhood” got remixed into an anthem for the app-based delivery platform DoorDash to signal to the world that it is expanding from restaurants to convenience and grocery. In a crisp 60 seconds, a tap dancing Daveed Diggs ( Hamilton )—directed by French auteur Michel Gondry ( Eternal Sunshine of the Spotless Mind )—wanders through a hyperrealized Sesame Street urbanscape with Big Bird, Elmo, and Super Grover, pointing out all the great local businesses. His message: Your neighborhood is a bounty of bakeries, grocery stores, restaurants, and smoothie stalls. And in 2021, DoorDash is the bearer of sustenance. For DoorDash, its Super Bowl bet paid off. It informed tens of millions of viewers that DoorDash could bring them everything from both “big shops and mom and pops,” as Diggs crooned. It told investors that the company had a strategic plan to live up to and grow into its lofty valuation. Finally, it put a happy face on what’s a highly challenging, cutthroat business which has yet to produce a successful company built to last. The ad may have cost somewhere north of $10 million to produce and air, including a $1 million donation to Sesame Workshop, but DoorDash’s market cap increased by $10 billion, to more than $65 billion, in the 10 days after the ad debuted. For almost all of DoorDash’s seven-plus years, two things about the company have been true: It has aspired to be a logistics company that did more than restaurant delivery—one of the first articles ever written about the startup, in March 2014, was headlined ‘DoorDash enters food-delivery fray with much grander ambitions’—and it’s been controversial as it’s pursued those dreams. It has been accused of “ swiping “delivery driver tips, and restaurants have sued it for listing their eateries on its platform without their consent. DoorDash has also fielded complaints from the restaurants it aims to serve for taking too fat a slice of their revenues. Finally, it took part in a $200 million-plus campaign last year to convince Californians to legalize the use of contract labor in delivery, via ballot Proposition 22, thereby preventing workers from attaining the protections that come with employee status. So when DoorDash went public just over two months ago and stock-market investors bid the company’s shares up to 92% higher than its IPO price on its first day, the fervor, which valued the company almost four-times higher than its last private fundraising in June 2020, only further stoked the debate around DoorDash. Read More …

What’s really at stake in Apple and Facebook’s war over user tracking

While the PR and media layer of Apple’s dispute with Facebook over user tracking by apps may still be going, at a strategic level the drama’s pretty much over, and it’s looking like Apple won. In a nutshell, Apple will soon require apps that want to track user’s movements within other companies’ apps or websites to get explicit permission to do so from the user. Facebook’s apps have long done this without such explicit permission. When the new feature, which Apple calls App Tracking Transparency , was announced earlier this year, Facebook complained loudly that the loss of tracking data will hurt Facebook—and will hurt small businesses more by reducing Facebook’s ability to carefully target ads for them. Apple said it has a responsibility to its users to give them transparency and choice over the way their personal data is used. Neither of those statements is inaccurate, but they leave little room for compromise. This isn’t the first privacy row between the two companies, but this time it was more heated. Apple CEO Tim Cook condemned Facebook’s business model and implied that it’s designed to profit from misinformation . Facebook CEO Mark Zuckerberg ( reportedly ) said Facebook must “inflict pain” on Apple. But the fact remains that Apple plans to release iOS 14.5, which contains a feature requiring iOS developers, including Facebook, to get permission from users if they want to track said user’s movements across third-party websites and apps. The Apple-Facebook dispute is important for two reasons Read More …

Silicon Valley companies took $380 million in COVID-19 bailout money

Silicon Valley tech companies took many millions in government bailout money this year via a program intended to allow employers to retain their employees during the pandemic. According to newly released Small Business Administration data, 885 Silicon Valley tech companies borrowed a total of $381.3 million via the Paycheck Protection Program . That figure excludes telecommunications companies and does not account for businesses based in San Francisco. Read More …

Black Friday is the perfect time to unsubscribe from pesky marketing emails

For some of us, Black Friday and Cyber Monday are a good time to buy a new TV or a Bluetooth speaker. But for marketers, it’s the best time of the year to spam your inbox. Because none of them want to be left out of the consumer feeding frenzy, marketers devote untold hours to designing and strategizing their Black Friday emails. And as e-commerce plays a bigger role in our shopping habits, the volume of emails they send keeps increasing . The ongoing coronavirus pandemic means there will be an even bigger mess in your inbox, as marketers trip over themselves to make sure they’re part of the online shopping rush. But while this might seem like an annoyance, it can also be a gift in disguise. Read More …