Slowly and steadily, Plex is working to place itself at the center of the streaming wars. The 13-year-old company may still be best-known for its media server software, beloved by people who want to maintain their own entertainment collections on their own hard drives. Lately, however, it’s been chasing a broader mission to bring all the world’s media into one app. Instead of making you bounce between a dozen or more different apps to find what you want, Plex thinks it can make sense of the mess through a combination of subscriptions, rentals, free videos, and deep links into other apps—all delivered through a single menu.
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Plex wants to go mainstream by fixing streaming TV’s biggest annoyance