Earlier this month, Netflix sent out an email announcing titles on its service for that week. The flurry of personalized (for the subscriber) titles included its teen romance hit To All the Boys: Always and Forever ; the Nickelodeon series iCarly ; and War Dogs , a Netflix original movie starring Bradley Cooper. There were also promos for recent Netflix originals: Bridgerton , Shonda Rhimes’ buzzy period drama; the teen film We Can Be Heroes ; and George Clooney’s sci-fi film The Midnight Sky . Disney also sent out an email that week announcing what it was touting on its streaming service, DisneyPlus. Most prominently featured was Cinderella , the 1997 TV adaptation of the Rodgers and Hammerstein musical starring Brandy. Less space was given to a single episode—number six—of the Marvel series WandaVision , a DisneyPlus exclusive, and High School Musical: The Musical: Series , another Disney Plus show that debuted in 2019. As streaming services duke it out and woo subscribers—the latest, Paramount Plus , debuts on March 4—Disney is snubbing its nose at the streaming playbook pioneered most meaningfully (and aggressively) by Netflix. It is not promising a brand-new TV show or movie every single day of the year. It is not churning out splashy press releases announcing lavish deals with TV and filmmakers like Rhimes and Ryan Murphy. It isn’t catering to consumers by allowing them to binge an entire season of a show in one sitting. Want to watch WandaVision ?
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How Disney Plus is winning by ripping up the streaming playbook