This startup lets you make money like an Airbnb host—for screening movies

Back in early March of 2020, Christie Marchese was feeling good. She’d just received a $100,000 investment for a new company that was set to launch that month. Her plan was to apply the Airbnb model to the movie industry and turn individuals into movie screening “hosts” who would be given the tools to organize film screenings in places like churches and community spaces. This would bring smaller, independent films to areas of the county they might not normally travel to, and also allow filmmakers and others to help build a bigger audience for a film that, say, was only destined for streaming.   “Our thought was, can you have a movie theater chain that distributes independent films, foreign-language films, to a much wider network of theaters that aren’t traditionally theaters? Where you don’t have to show a movie five times a day for three weeks to barely break even?” says Marchese, who’d already dabbled in the entertainment space as the founder and former CEO of Picture Motion, a social impact agency that builds campaigns around TV shows and films. “So can we use mixed-use spaces? And can we create a financial model that encourages entrepreneurship or that taps into that—to sound super cheesy—gig economy? Where someone could make $500 hosting a movie one night a week? That’s pretty good money.”   [Image: Kinema] Then, of course, COVID-19 hit. Suddenly a company built around in-person gatherings was an unsustainable proposition. Marchese’s dream of disrupting the movie theater business was put on hold. But rather than wait the pandemic out, she turned to her CTO, Tim Knight, and asked, “can you build a virtual cinema?”   After all, people might not be able to attend a live, screening of a film, but they could attend one digitally. Knight came up with a prototype for a digital platform with built-in, live text chat and video broadcasting capabilities so that after a film is streamed, audiences can participate in a panel discussion or virtual chat with a filmmaker Read More …

Would you bet on sports through your TV? FuboTV is trying to find out

FuboTV subscribers might notice something new this week when they tune into the service’s South American World Cup qualifier coverage. Inside FuboTV’s Roku and Android apps, viewers will be able to pull up a dashboard of live stats by scrolling up on the video stream. From there, they’ll get to answer a handful of quiz questions—for instance, “which team will score first in the second half?”—for a chance to win a free year of Fubo’s service, which normally costs $65 per month. This may seem gimmicky, but Fubo says it’s part of a bigger plan to let people bet on games through their televisions. Fubo plans to launch a sportsbook in the fourth quarter of this year, but by starting with something a little lighter, Fubo is hoping to figure out how much interaction people want from their TV screens and which users would be inclined to bet real money as well. “Our hypothesis is that it’s going to be an engagement driver, but also in the bigger picture, it’s kind of our first step towards our overall gaming strategy,” says Mike Berkley, FuboTV’s chief product officer. FuboTV is one of many companies in the TV business that sees gambling as a potential cash cow, especially as the rising cost of sports and a declining pay-TV audience threatens the traditional channel bundle business. Still, betting on games remains illegal in many states, and Fubo is a fairly small streaming service. Its only choice right now is to move slowly as it builds its audience and pushes for more legalized sports betting. More contests to come For now, FuboTV’s live stats and contests are beta features limited to the Confederación Sudamericana de Fútbol (CONMEBOL) qualifiers, to which Fubo has the exclusive streaming rights . And while the live stats will also be available on Fire TV devices in the coming days, the contests will only appear on Roku players and Android mobile devices to start. But Fubo plans to expand on both fronts over time. Contest support is coming soon to Fire TV, Android TV, iOS, and the web, and Fubo is aiming to bring contests out of beta in time for football season in the fall. The service could eventually add contests for other types of content beyond sports as well. “Think of this really as a platform feature, where we can create a more enhanced viewing experience for every kind of content we provide on the platform,” he says. David Gandler, FuboTV’s cofounder and CEO, also floats the idea of using contests as an advertising tool, with companies offering a chance to win a car or free pizza. It will also collect data on which viewers are most interested in contests, hoping to turn them on to betting once Fubo’s sportsbook launches Read More …

Would you bet on sports through your TV? FuboTV is trying to find out

FuboTV subscribers might notice something new this week when they tune into the service’s South American World Cup qualifier coverage. Inside FuboTV’s Roku and Android apps, viewers will be able to pull up a dashboard of live stats by scrolling up on the video stream. From there, they’ll get to answer a handful of quiz questions—for instance, “which team will score first in the second half?”—for a chance to win a free year of Fubo’s service, which normally costs $65 per month. This may seem gimmicky, but Fubo says it’s part of a bigger plan to let people bet on games through their televisions. Fubo plans to launch a sportsbook in the fourth quarter of this year, but by starting with something a little lighter, Fubo is hoping to figure out how much interaction people want from their TV screens and which users would be inclined to bet real money as well. “Our hypothesis is that it’s going to be an engagement driver, but also in the bigger picture, it’s kind of our first step towards our overall gaming strategy,” says Mike Berkley, FuboTV’s chief product officer. FuboTV is one of many companies in the TV business that sees gambling as a potential cash cow, especially as the rising cost of sports and a declining pay-TV audience threatens the traditional channel bundle business. Still, betting on games remains illegal in many states, and Fubo is a fairly small streaming service. Its only choice right now is to move slowly as it builds its audience and pushes for more legalized sports betting. More contests to come For now, FuboTV’s live stats and contests are beta features limited to the Confederación Sudamericana de Fútbol (CONMEBOL) qualifiers, to which Fubo has the exclusive streaming rights . And while the live stats will also be available on Fire TV devices in the coming days, the contests will only appear on Roku players and Android mobile devices to start. But Fubo plans to expand on both fronts over time. Contest support is coming soon to Fire TV, Android TV, iOS, and the web, and Fubo is aiming to bring contests out of beta in time for football season in the fall. The service could eventually add contests for other types of content beyond sports as well. “Think of this really as a platform feature, where we can create a more enhanced viewing experience for every kind of content we provide on the platform,” he says. David Gandler, FuboTV’s cofounder and CEO, also floats the idea of using contests as an advertising tool, with companies offering a chance to win a car or free pizza Read More …

What performing magic over Zoom taught me about the beauty of illusion

I’m sitting in front of a computer while holding nine playing cards and looking at a gallery of frozen faces. Moments ago, I was performing an interactive card trick for a hundred people  as part of my virtual magic show. But my internet cut out and now I’m waiting for Zoom to reconnect. I assume everyone watching is holding nine playing cards and waiting for further instructions. It’s a real-life version of a recurring nightmare in which I step offstage to retrieve a missing prop and can’t find my way back. This isn’t the worst thing to happen during the almost 250 virtual magic shows I’ve conducted since the pandemic shut down live performances. During a corporate show last April, because of an IT slip up, a participant was made the meeting’s host. Not a huge issue, except the person in question had left his eight-year-old son Max to watch the show alone. As my performance continued, Max muted and unmuted me, then paused my video to share his progress in a computer game. He would switch on my video and let me continue for thirty seconds only to switch it off again Read More …

Having trouble focusing? This service pairs you with a remote work buddy

Sometimes we need another person—even a largely silent one—to help us reach our goals. Focusing on tasks intensely enough to make progress is hard enough during normal times. It’s been even tougher as our homes have become both a castle and a prison over the last year. Some of us thrive best in an environment with accountability or collegiality. In a workplace, we may have the thrum of people or the occasional stare of a boss. At home, not so much. Read More …