Vex Ashley began working as a cam girl to pay her way through art school. Whatever reservations she had about being a “little weird goth kid” doing porn melted away as she met other performers online who also had a more alternative approach to mainstream adult content. “I thought that to do porn, you had to fit a very rigid stereotype,” Ashley says. “I never was interested in fitting into that mold.” Ashley wanted to infuse porn with a higher level of aesthetics and concepts, using it as a medium to explore ideas rather than purely for viewing pleasure. And if ever there was a tenet of the creator economy, it’s that niche interests can always find an audience. Ashley uploaded experimental videos to Tumblr and quickly gained a following that she took to Patreon in 2014 to better monetize her art and support her production company, Four Chambers . At the height of her success on Patreon, Ashley had more than 3,000 subscribers and was pulling in around $25,000 per month. But after the platform changed its policies in 2018, she effectively lost it all. Vex Ashley [Photo: courtesy of Four Chambers] Like many other adult content creators whose Patreon revenue was decimated, Ashley migrated to OnlyFans in 2018. And like many of her peers, she’s now wary of meeting the same fate on the platform. OnlyFans, which allows creators to charge users a monthly or pay-per-view fee to access content, launched in 2016 with the intention of being for all types of creators but has become a nexus for adult entertainment. Amateur and professionals alike have flocked to OnlyFans as a safe haven to monetize NSFW (not safe for work) content, becoming the key drivers of the platform’s early growth. The COVID-19 pandemic accelerated that momentum as more creators looked to OnlyFans as a source of income during record rates of unemployment. Between March and April of last year, OnlyFans experienced a 75% spike in new user and creator registrations. To date, OnlyFans has more than 120 million users and 1 million creators who have earned more than $3 billion collectively (the company takes a 20% cut).
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The NSFW future of OnlyFans, where celebs, influencers, and sex workers post side by side