This startup lets you make money like an Airbnb host—for screening movies

Back in early March of 2020, Christie Marchese was feeling good. She’d just received a $100,000 investment for a new company that was set to launch that month. Her plan was to apply the Airbnb model to the movie industry and turn individuals into movie screening “hosts” who would be given the tools to organize film screenings in places like churches and community spaces. This would bring smaller, independent films to areas of the county they might not normally travel to, and also allow filmmakers and others to help build a bigger audience for a film that, say, was only destined for streaming.   “Our thought was, can you have a movie theater chain that distributes independent films, foreign-language films, to a much wider network of theaters that aren’t traditionally theaters? Where you don’t have to show a movie five times a day for three weeks to barely break even?” says Marchese, who’d already dabbled in the entertainment space as the founder and former CEO of Picture Motion, a social impact agency that builds campaigns around TV shows and films. “So can we use mixed-use spaces? And can we create a financial model that encourages entrepreneurship or that taps into that—to sound super cheesy—gig economy? Where someone could make $500 hosting a movie one night a week? That’s pretty good money.”   [Image: Kinema] Then, of course, COVID-19 hit. Suddenly a company built around in-person gatherings was an unsustainable proposition. Marchese’s dream of disrupting the movie theater business was put on hold. But rather than wait the pandemic out, she turned to her CTO, Tim Knight, and asked, “can you build a virtual cinema?”   After all, people might not be able to attend a live, screening of a film, but they could attend one digitally. Knight came up with a prototype for a digital platform with built-in, live text chat and video broadcasting capabilities so that after a film is streamed, audiences can participate in a panel discussion or virtual chat with a filmmaker Read More …

The blockbuster global success of ‘F9’ exposes the myth of streaming’s inevitability

As COVID-19 has turned Hollywood upside down, leading to new levels of disruption-seeking, what constitutes “radical” thinking seems to have no ceiling. Most notably, WarnerMedia decided to throw its entire 2021 slate onto HBO Max (alongside their theatrical release), a move that precipitated the $43 billion spin-off of WarnerMedia with Discovery last week. Other studios may be less audacious, but every studio in town is treating movie releases like advanced calculus, hauling in the analysts and Harvard MBAs to try to divine the best strategy to launch their precious, $200 million pieces of intellectual property out into the COVID-tattered world. Generally, the answer lies in a tepid solution—a hybrid of streaming and theatrical—that attempts to cut losses but, at least this far along in the pandemic, tends to give some kind of a boost to new streaming services.   Given this environment, Universal’s decision to release F9 in theaters only last weekend—with no streaming option—is perhaps the most radical move of all. Yes, that’s right: putting a movie in a theater where people can sit in a socially distanced way to eat their popcorn and enjoy the show is suddenly the new vanguard. [Photo: Universal Pictures] Even bolder: The “wild” experiment worked. Last weekend, the latest in the Vin Diesel-fueled action franchise racked up $162 million in foreign markets including China, Korea, and Hong Kong, a number that is not that far off from “normal” box-office figures in those areas for a Fast and Furious film. This makes it not only a COVID-19 anomaly, but the first and biggest sign yet that studios can start nudging the MBAs toward the door and start to re-embrace the good ol’ fashioned but still proven box-office model. Read More …

Will you go back to a movie theater for more ‘Sopranos’? This filmmaker is betting on it

Kristian Fraga ‘s new film is nearly three hours long and mostly involves people sitting in chairs talking. But the director is convinced it’s a film that will get audiences back in theaters, where it is being shown starting on May 19.   There’s another hook too. The three-part documentary, being distributed by CineLife Entertainment, is about The Sopranos , so it’s essential viewing for fans of the seminal HBO show.   Fraga admits that to those who have no interest in Tony Soprano and his turn-of-the-century mobster malaise, Sopranos Sessions “will be like watching paint dry.” But his hope is that the film will also tap film and TV lovers interested in the craft of visual storytelling and the creative process of someone such as series creator David Chase, and that its intimate, pared-down nature will be a draw for theatergoers who have been pent up at home during COVID-19.   “I don’t have vistas or camels or spaceships,” Fraga says. “But the immediacy of the big screen and the experience of being in a theater where there are no distractions—you kind of get into the zone of the conversation.”   [Photo: CineLife Entertainment] There are many conversations. Read More …

Meet the mystery woman who mastered IBM’s 5,400-character Chinese typewriter

I had seen this woman before. Many times now. I was certain of it. But who was she? In a film from 1947, she’s operating an electric Chinese typewriter, the first of its kind, manufactured by IBM. Semi-circled by journalists, and a nervous-looking middle-aged Chinese man—Kao Chung-chin, the engineer who invented the machine—she radiates a smile as she pulls a sheet of paper from the device. Kao is biting his lip, his eyes darting back and forth intently between the crowd and the typist. As soon as I saw that film, I began to riffle through my files. I’m a professor of Chinese history at Stanford University, and I was years into a book project on the history of modern Chinese information technology—and the Chinese typewriter specifically. By that point, I had amassed a large and still-growing body of source materials, including archival documents, historic photographs, and even antique machines. My office was becoming something of a private museum. As I thought, I’d encountered the typist previously in my research, in glossy IBM brochures and on the cover of Chinese magazines. Who was she? Why did she appear so frequently, so prominently, in the history of IBM’s effort to electrify the Chinese language? Read More …

Meet the mystery woman who mastered IBM’s 5,400-character Chinese typewriter

I had seen this woman before. Many times now. I was certain of it. But who was she? In a film from 1947, she’s operating an electric Chinese typewriter, the first of its kind, manufactured by IBM. Semi-circled by journalists, and a nervous-looking middle-aged Chinese man—Kao Chung-chin, the engineer who invented the machine—she radiates a smile as she pulls a sheet of paper from the device. Kao is biting his lip, his eyes darting back and forth intently between the crowd and the typist. As soon as I saw that film, I began to riffle through my files. I’m a professor of Chinese history at Stanford University, and I was years into a book project on the history of modern Chinese information technology—and the Chinese typewriter specifically. By that point, I had amassed a large and still-growing body of source materials, including archival documents, historic photographs, and even antique machines. My office was becoming something of a private museum. As I thought, I’d encountered the typist previously in my research, in glossy IBM brochures and on the cover of Chinese magazines. Who was she? Why did she appear so frequently, so prominently, in the history of IBM’s effort to electrify the Chinese language? The IBM Chinese typewriter was a formidable machine—not something just anyone could handle with the aplomb of the young typist in the film. On the keyboard affixed to the hulking, gunmetal gray chassis, 36 keys were divided into four banks: 0 through 5; 0 through 9; 0 through 9; and 0 through 9. With just these 36 keys, the machine was capable of producing up to 5,400 Chinese characters in all, wielding a language that was infinitely more difficult to mechanize than English or other Western writing systems Read More …