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With New Swimsuit Issue, SI Is Taking Its Tech Game To The Next Level

If you’ve ever wondered what it’s like on a Sports Illustrated Swimsuit Issue model shoot, you’re in luck. With the launch today of the 2018 edition of its iconic franchise, SI is taking its tech game to its next level–introducing a group of virtual reality and augmented reality features that bring fans of the issue closer than ever to the action. For the last year or so, SI has been experimenting with VR and AR. It’s done things like embed an AR image in a cover story on Everest climber and amputee Jeff Glasbrenner that when scanned using the Life VR app, launched a 360-degree video about the climb; SI ‘s sister publication Time also recently ran an AR activation on the cover of its Bill Gates-edited issue. And two years ago, SI made its first foray into VR with a 360-degree photo shoot of model Hannah Jeter . With the new issue, SI is trying to one-up itself, even as it’s trying to fend off a good deal of internet mockery for releasing a #MeToo-related video to promote an issue full of nearly naked women. SI Swimsuit models celebrate more than just their bodies in candid, new project

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With New Swimsuit Issue, SI Is Taking Its Tech Game To The Next Level

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