Business for Sale Marketplace - A Single Platform for Entrepreneurs & Dealmakers Login | About us | FAQ

TV Shouldn’t Need A $400 Box To Fix Its Problems

While watching television last week, I did the impossible: I controlled my Apple TV with an Amazon Echo. Normally, Apple’s streaming box and Amazon’s smart speaker aren’t supposed to talk to each other. But with a new device called Caavo as the middleman, I was able to launch videos from Netflix and control video playback using only my voice. Caavo also routed all my other living room boxes—from TiVo to Roku to Xbox One—into one input, and provided a universal remote and interface to control them all. As a consumer product, Caavo is flawed in several ways. It doesn’t integrate with every streaming service and pay TV provider, it doesn’t support HDR video, and it introduces unbearable input lag to game consoles. At $400, it’s also an awfully pricey way to solve TV’s current problems. It does, however, underscore just how vexing those problems can be as tech giants like Apple, Amazon, and Google invade our living rooms. These companies are unlikely to work together on integrating their respective products, which means more broken experiences for consumers, and more opportunities for neutral parties like Caavo to pick up the pieces. “We realize that none of the big players have been solving the problem, because they have a horse in the race,” says Ashish Aggarwal, Caavo’s cofounder and CTO. “They are trying to ride that horse, and it’s making consumers’ lives difficult.” Caavo’s box and its remote. [Photo: courtesy of Caavo] Input One Other companies have gone down the path of TV unification before with little success. Google TV tried to combine cable and streaming into one interface in 2010, but the product was flawed and the concept didn’t get much buy-in from cable providers or streaming services. Google eventually killed the platform in favor of Android TV and Chromecast. Microsoft had a similar idea with its Xbox One console , which has an HDMI pass-through for cable boxes, but the all-in-one entertainment angle never resonated with consumers, and Microsoft has since focused on building out the Xbox’s core gaming features instead. Caavo works a bit differently than those efforts. Instead of a single HDMI input, it has eight of them. And instead of offering its own platform for streaming apps, Caavo depends entirely on what those inputs provide. When you select something to watch through Caavo’s watchlist or search menu, it switches to your device of choice, then navigates through that device to launch the appropriate video.

View post:
TV Shouldn’t Need A $400 Box To Fix Its Problems

Tagged as: , , , ,

Comments are closed.