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Telefonica To Sell Customer Data To Retailers

Telefonica, the Spanish telco with fingers in many European and Latin American pies, is to sell the data it collects from its customers to retailers. To do this, the firm has created a new agency, Telefonica Dynamic Insights, and is already hard at work developing its first product. Smart Steps is aimed, it says, at public sector and retail.

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Telefonica To Sell Customer Data To Retailers

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