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With A Humbler Evan Spiegel, Snap May Be Getting The CEO It Needs

In the years since Snap’s founding, a litany of descriptors has been deployed to characterize CEO Evan Spiegel. “Arrogant” was the most recurring one, but as  Fast Company learned in 2015 , investors and sources close to Spiegel said he could be also cocky, brash, and sometimes even “his own worst enemy.” We’ve seen how those character traits manifest themselves on more than one occasion. During Snap’s first earnings call in May, Spiegel scoffed at the possibility that Facebook might pose a threat to Snapchat, even when 300 million people were already using a Facebook-owned rival service, Instagram Stories, daily. In fact, Spiegel went so far as to liken Facebook to Yahoo. “At the end of the day, just because Yahoo, for example, has a search box, it doesn’t mean they’re Google,” he said.

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With A Humbler Evan Spiegel, Snap May Be Getting The CEO It Needs

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