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Spotify’s New App Aims To Hook Artists On The Power Of Their Own Data

Is the streaming era good for musicians? Few things in the industry depend more heavily on whom you ask that question; Major label execs are thrilled to see the first revenue growth in years, but an independent singer-songwriter struggling to fill the tour van gas tank might have a hard time mustering up the same optimism. However you may feel about the way the music industry is evolving, it’s hard to deny the value of one of streaming’s most powerful byproducts: Data. Specifically, the mountains of intel produced by tens of millions of people listening to music every minute of the day. Spotify knows the potency of this weapon (and is also eager to prove its “good guy” role to skeptical artists) so they’ve been pouring more resources into making its listener data more accessible to creatives. Spotify For Artists is an app launching today that gives musicians and their managers mobile access to super-detailed analytics about their music and the people listening to it.

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Spotify’s New App Aims To Hook Artists On The Power Of Their Own Data

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