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Like It Or Not, Taylor Swift Is Onto Something With Her Streaming Strategy

OMG, have you heard the new Taylor Swift album? I haven’t. As it turns out, I don’t really care that much. It’s not that I’m staunchly anti-Taylor or anything. On the contrary, my interest level is just casual enough that I’m content to check it out when it lands on Spotify. Whenever that may be. Perhaps you had a different reaction to the arrival of Reputation. Given that we are now fully conditioned to expect instant access to most of the world’s music in our pockets, perhaps you were annoyed–angry, even–to discover that Swift has kept her new album off streaming services like Spotify, at least for the time being. Perhaps you are furious that you have to buy a physical copy, or pay to download it (or download it illegally), if you want to listen to it. If that last paragraph describes you, I would respectfully argue that it may be time to chill. Because although I’m personally indifferent about Swift’s music, I think she’s onto something with her release strategy here. As frustrating as it may be for some, it could actually be good for artists. Related: Frank Ocean, Apple Music, And The Headache Of Streaming Music Exclusives Don’t take my word for it. Consider the numbers: In its first day, Reputation sold 700,000 copies and is on track to break the 1 million mark within its first week

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Like It Or Not, Taylor Swift Is Onto Something With Her Streaming Strategy

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